AWARENESS
Customer learns about the Home Tiffin Service through:
• Social media (Instagram, WhatsApp)
• Friends and referrals
• Online promotions and advertisements
→
CONSIDERATION
Customer visits the website or contacts support to:
• Explore menu options
• Check pricing and subscription plans
• Read reviews or feedback
→
PURCHASE
Customer takes action by:
• Registering on the website
• Selecting a meal plan or ordering food
• Making online payment
→
ADVOCACY
Customer shares experience by:
• Giving feedback or ratings
• Recommending the service to others
• Becoming a regular or loyal customer